As a hairstylist, you know that self-promotion is key to success in the industry. LinkedIn can be a great platform to help promote your hair business. By creating a company page and sharing content related to your business, you can reach a larger audience and generate more leads.
But what are the best ways to promote yourself on LinkedIn?
In this article, we'll share 27 tips for how you can use LinkedIn to market your skills and services as a hairstylist.
1. Use a professional head shot as your profile picture
Your profile picture is one of the first things people will see when they visit your profile, so make sure it's a good one! A professional head shot is always a great choice for hairstylists, as it helps show off your work.
2. Fill out your profile completely
Make sure to include all relevant information about your experience, education, and skills in your profile. The more complete your profile is, the more likely people are to take you seriously as a professional.
3. Use keywords in your profile
When potential clients or employers search for hairstylists on LinkedIn, you want to make sure your profile comes up in the results. To do this, include relevant keywords throughout your profile, such as "hairstylist," "hair colorist," or "haircuts."
4. Join relevant groups
Joining relevant LinkedIn groups is a great way to network with other professionals in your field and stay up-to-date on industry news and trends. There are many groups specifically for hairstylists that you can join. This is a great way to network with other professionals in your field and learn from one another.
5. Share your work
One of the best ways to promote your skills as a hairstylist is to share your work on LinkedIn. Post pictures of before-and-afters, write blog posts about hair care tips, or share videos of you doing hair tutorials.
6. Get involved in discussions
Another great way to network and build relationships with other professionals is to get involved in discussions in relevant LinkedIn groups. Share your expert opinion on topics, answer questions, and start conversations.
7. Offer discounts
If you're looking to attract new clients, one way to do it is by offering discounts through LinkedIn. You can share discount codes for your services in groups or post them on your profile.
8. Host a contest
Contests are always a great way to generate interest and engagement. You can host a contest on LinkedIn for people to share their best before-and-after photos of your work or for people to write reviews of your services.
9. Collaborate with other professionals
LinkedIn is a great platform for collaborating with other professionals, whether it's for joint ventures, business partnerships, or simply sharing resources. If you're looking to expand your reach and network, collaborating with others is a great way to do it.
10. Give back to the community
Giving back to the community is always a great way to promote yourself, as it shows that you're generous and care about others. There are many ways you can give back as a hairstylist, such as volunteering your time to do hair for a local charity event or donation your services to a worthy cause.
11. Offer free consultations
If you're looking to attract new clients, one way to do it is by offering free consultations. This is a great way to show potential clients what you can do and build trust before they book an appointment with you.
12. Speak at events
Speaking at events is another great way to promote yourself as a hairstylist. You can share your expertise with others and position yourself as an authority in the industry. Plus, it's a great way to network with other professionals.
13. Write articles or create a blog
Writing articles is a great way to share your knowledge and build your reputation as an expert. You can write articles about hair care tips, styling techniques, or industry news and trends. If you have a blog, you can also share your articles there. By sharing blog posts. If you’re a hairstylist with a blog, you can share your blog content on LinkedIn. This is a great way to generate traffic back to your website and promote yourself as an expert in your field.
14. Connect with other businesses
If you're looking to expand your reach, connect with other businesses in the hair industry that complement your own, such as salons, boutiques, or product manufacturers. You can collaborate with them on promotions, cross-promote each other's services, or simply refer clients to each other.
15. Promote your business on social media
Make sure to promote your business on social media, as this is a great way to reach potential clients. Share your work, post discounts and offers, or simply share your contact information so people can book appointments with you.
16. Use LinkedIn Ads
LinkedIn Ads is a great way to reach potential clients who are specifically interested in your services. You can target your ads to people based on their location, job title, or other factors.
17. Optimize your profile
Make sure to optimize your LinkedIn profile so that it's easy for potential clients to find you and learn more about your business. Include relevant keywords, share your work, and include your contact information.
18. Use LinkedIn SEO techniques
There are many SEO techniques you can use to make sure your profile and content are being seen by potential clients. Use relevant keywords, share your work, and promote your content through social media and other channels.
19. Join relevant LinkedIn groups
There are many relevant LinkedIn groups you can join to network with other professionals and promote your business. Share your work, answer questions, and start discussions.
20. Connect with influencers
Influencers are a great way to reach potential clients who might be interested in your services. Connect with influencers in the hair industry and collaborate on promotions or simply share each other's work.
21. By tagging other people
When you tag other people in your posts, it increases the chances of them seeing your content. Use this feature sparingly, but it can be a great way to increase engagement and reach a larger audience.
22. By creating a company page
If you have your own hair salon, you can create a company page on LinkedIn. This is a great way to promote your business and attract new clients.
23. By providing value
Always make sure you’re providing value. Whether you’re sharing blog posts, articles, or discounts, make sure it’s something that will benefit your target audience.
24. By being patient
Don’t expect to see results overnight. It takes time to build a following and attract new clients. Be patient and keep at it, and you will eventually see the results you’re hoping for.
25. By staying consistent
Consistency is key when it comes to promoting yourself as a hairstylist on LinkedIn. Make sure you’re posting regularly and engaging with your target audience on a regular basis.
26. By using keywords
LinkedIn allows you to use keywords in your profile, so make sure you’re taking advantage of this feature. Use keywords that relate to your business and target audience.
27. By using hashtags
Hashtags are a great way to get noticed on LinkedIn. Use relevant hashtags in your posts and include them in your profile as well.
Overall, LinkedIn can be a great way to find new clients and promote your business. Use the tips above to get started, and you’ll be on your way to success in no time. Signup here now - it's free!